Announcement of cherish Refresh Opening

On Wednesday, June 17, cherish will reopen with a refreshed look, moving from the 4th floor to the 3rd floor of the Isetan Shinjuku Main Building.

To commemorate this, SOPHIE BILLE BRAHE will launch a capsule collection called "Love Letters"
exclusively at Isetan in Japan.

Additionally, all alphabet variations of the popular initial ring "Lettre de Lumière" will be available for a limited time.

Experience Sophie's special designs, drawing keen attention from jewelry and fashion lovers worldwide, and the beautiful jewelry created with VVS class diamonds.

—-------

cherish Refresh Open

Date: Wednesday, June 17

Location: Isetan Shinjuku Main Building 3F, West Park

*The current store on the 4th floor of the main building will be closed on Monday, June 15 and Tuesday, June 16.

—-------